Do you ever think about the way you pitch your clients’ stories to the media as an extension of their brands? I like to think of what a brand is in a sensual way. (Don’t get the wrong idea – stay with me here.) Think of a brand as a tactile experience. It’s everything you see, hear, touch, smell and sometimes taste about a product, service or company. So think about applying that thought to the way you pitch. What kind of sensual experience are you offering to get reporters to bite?
Don’t let your client be just another talking head in a media interview. It’s show and tell time, baby! My TV reporter husband Keith Yaskin likes to call it that, anyway. In your media pitch, it’s always a good idea to highlight the visual elements of your story idea. Think about what “shiny objects” you can use to dazzle reporters. Let’s go to my husband Keith for a reporter’s spin on visual ways to sell and tell your story.
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