[vimeo]https://vimeo.com/127962447[/vimeo]
- When announcing company news, consider a timely video release in addition to a traditional news release. Video is sometimes more powerful than words.
- Put a face to the company and connect with an audience. Add a personal voice, nothing cold or impersonal. Inspire trust.
- Eliminate the jargon.
- When appropriate, be emotional not just factual. But tell us something new.
- Share the video on the company’s website, social media channels, blog and e-newsletter.
- Prepare to respond to comments. Don’t ignore them.
- Carefully consider the video’s description and write a strong headline.
- Ask yourself, what should viewers take away from the video? What are the most common questions people are asking?