A Recipe For The Most Boring Video On Earth
Video Production Tip #10
Coke Posts Video To Pour Out Its Story
Let’s drink to a cool Coke video. But one warning to anyone thinking of replicating this concept: A video’s message can fizzle out when it relays too many messages. Stay focused. [...]
Obama’s Immigration Speech: 16 Media Training Lessons
Obama cited border security achievements. Lesson: Outline achievements before proposing controversial ideas. Obama discussed business leaders. Lesson: Identify target audiences and attempt to win [...]
Media Training: Uber Exec’s Twitter Apology To Reporter
Read this BuzzFeed story to learn what led to the apology. The reporter addresses the situation in her story and explains the executive also called and emailed her. Today’s media training [...]
Revlon’s Short & Sexy Video For “Love Is On” Campaign
How to use video production to tease a company's upcoming public relations campaign.
Personalizing Your Company: GE’s Mom Video
How well do you believe GE personalized its company with this video?
Farting CEO Uses Video To Answer Critic Of Period Ads
If someone on social media mocked your company, would you use a video such as this to respond?
Bono’s “Crisis Communications” Video
Bono of U2 addresses criticism after Apple automatically put the band’s new album onto the playlists of millions of iTunes users. [youtube]http://youtu.be/SUwXM_yDo7Q[/youtube]
Post Office’s Employee Communications Video: Grade B
Other than his delivery, his actual messaging is good and we give him and his organization credit for using video to share important information.
Judging Obama’s Net Neutrality Video
We applaud President Obama for posting a video to relay his message about net neutrality. We also like how the shot composition slightly changes during the video. But we offer some recommendations.