Archives

One approach I took was to use an avatar (or cartoon character) as a champion or change agent along the journey. In this case, the avatar represented the target audience undergoing the change. We [...]

[youtube]http://youtu.be/Ui72b0_nouE[/youtube]

During media training for a business trying to improve its public relations, I asked one of the company’s leaders, as part of a mock interview, to confirm something about his fees.

In video production, make numbers stand out more by putting them in context. Make comparisons.

Including more sound bites can weaken the essential idea, slowing down the video's pacing and unnecessarily extending its video’s length.

Share stories to help deliver key messages. Don't just deliver facts.

A media training lesson for politicians and businesses: Don't go into hiding after controversy.

How those logos appear in videos and how they look in comparison to each other can be a sensitive issue.

Best question ever from an airline.

When media ask tough questions, highlight the positives. Keep your cool. Don’t leave interviews before they are over.