Medical Videos Aren’t Selling Freakin’ Refrigerators

In our opinion, such a video would do nothing to distinguish how a doctor is different from all the other doctors’ offices families see driving around town.

PR: Christie Looks Like An Actual Dancing Dad

“This Bridge Is Closed” dance showed self-deprecation on even the most sensitive of political issues.

Annoying The Heck Out Of Video Production Zombies

A call to action is not always the only purpose of a video.

Let’s Get Physical With Employee Communications

While companies might say engagement is a top priority, often times their office spaces send the opposite message. But seas of cubicles with scattered closed-off conference rooms are a mainstream [...]

LeBron The Media Training King

The fact LeBron can calmly draw up such answers after feeling the heat from critics shows why, in this particular instance, he displayed skills of a media training king.

Public Relations: Living With Dirty Teeth

Up-selling sucks. Few people enjoy being the recipient of up-selling, but they often don't mind engaging in such a practice themselves. It's one of the worst forms of public relations. Be happy a [...]

Media Training: AT&T Center’s AC Shot Clock Violation

PR pros should consider setting up their own shot clocks.

Arizona Shouldn’t Tell Outside World To Screw Off

Our perspective is highlight the positives the nation may not know while acknowledging we are working to improve our deficiencies.