Video Production: Could You Give Me A Lift?
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Crisis Communications: Target Must Tread Carefully With Its Confidence About PIN Data
In the company’s effort not to create panic, it must still lay out the realistic possibilities for customers
Media Training: You’re Probably No Matthew Perry
If you show up on the local channel or cable news, be careful before ridiculing the other guest as Santa or a Peter Pan believer.
Public Relations: Some Media Scared And Lazy, Not Busy
PR pros without newsroom experience may have suspected some of this. You don’t dare speak it publicly
Video Production: Hot And Saucy! Kissing On Camera?
The two can’t get enough of each other.
Employee Communications: Talk Amongst Employees
Keeping it real but simple and informal is what employees will tend to remember.
Media Training: Tips When Employees Screw Up
Make someone available to talk with the media. Don’t hide behind “no comment” or lame, emailed statements. Apologize and share your disappointment in strong, [...]
Public Relations: Ways To Prepare Clients For Heartbreak
The following steps may help clients better understand your efforts even when your hard work does not land media coverage.
Video Production: Our Video “A Chair Saving Lives”
Jeffrey Isquith, founder and CEO of Ballistic Furniture Systems, says his company has developed an industry-first ballistic barrier system for furniture used by the general public.