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A friend of mine pitched a story to the media. The good news was several local TV stations were interested in covering the event. The unexpected news was several of the TV stations wanted him to [...]

ASU students teach Keith what a hipster is when talking about local boutique.

What about the problems reported about your service or products?

Credit union with a year-long campaign of six videos with over 700,000 views reported 51 percent increase in new target members. Source: Sentinel & Enterprise

What was supposed to be just another day with The Flip Side Communications ended up being one of the most memorable trips of my life.

People we provide media training to often request the service in anticipation of an event likely to prompt questions from reporters.

Keith shoots a business video on the tarmac of San Diego International Airport.

Janice Hurley-Trailor, the image expert in Scottsdale, Arizona, says looking sexy might get you a date, but it won't get you the job you really want.

Touting the benefits and all of the positive work experiences is obviously a great thing, but what about showing a little more behind the curtain?

Landscapers and garbage truck drivers have jobs to do. I learned long ago their schedules are aligned with shooting video no matter what time that might be.