Public Relations: Customers Turn Tables On Restaurant

A couple entertains clients at an upscale restaurant. The table finishes a bottle of wine priced in the $100 range. The husband tells the restaurant to bring another bottle of the same but there [...]

WATCH: Video Production: Some Veterans On Streets 30 Years

The Flip Side created this video.

Video Marketing: The Lesson Of The Piรฑa Colada Song

We were driving back from a meeting and heard the piรฑa colada song on the radio. It struck me yet again how often to this very day stations continue to play that song. It interests me how some [...]

Media Training: The Rule Is Keep Your Cool

Strategically, a time might present itself to let loose. But the brief joy you feel by telling someone off via the media might not help achieve a happy ending later on.

Public Relations: Some People Who Conduct Interviews Are Boneheads

People in public relations work so hard trying to craft the perfect pitches to journalists, writers and bloggers, we sometimes forget ever industry includes amateurs and bozos.

Public Relations: Everyone Needs A CAO: Chief Apologizing Officer

People respect those who apologize.

Media Training In Flagstaff To Prevent Interview Gaffes

This time, I drove up to conduct media training for an organization the media seem to regularly quote regarding various controversies.

Video Production: Shooting Story About Making Life More Accessible For People With Disabilities

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Video Production: Shooting A Story About Location And Transportation

We are shooting a video discussing the significance of locating public transportation near communities, creating a lifestyle less dependent on cars.

Video Production: This We Did Create To Help School Save The Date

Pardes Jewish Day School in Phoenix asked us to edit a save-the-date video for an upcoming fundraising event. The school believed a video might grab attention more than a traditional [...]

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