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Some companies forget customers are one of the most important parts of public relations.

72 hours of video are uploaded to YouTube every minute

Keith Yaskin of The Flip Side Communications in Scottsdale, Arizona and Duncan Matheson, President and co-founder of BissettMatheson Communications in New Brunswick, Canada, discuss if a call to [...]

What are your ideas for businesses to use video?

While speaking about the media at a conference in Victoria, British Columbia, Keith talks with Dave Christiansen of CMS, which provides crowd management services for large events and venues.

Keith sets up lights at an aerospace facility while Nick waits for the video shoot to begin.

iPR can end up slicing stories differently than predicted.

The bottom line is breaking news is both a barometer for when to pitch ideas and when to wait for a better day.

We woke up at 4:45am and drove 88 miles round trip for this shoot. We grabbed Starbucks on the way back.

The lesson is that even if customers slap you verbally, business owners must take the high road.