Social Media: Do Promoted Tweets Work?
When Apple released its latest software update for iPhones, one new feature intrigued me more than others: spoken, turn-by-turn directions from Apple Maps. I wondered if this app would allow me [...]
Media Training: Make It Personal To Quiet Your Biggest Competitors
Your personal anecdotes can be more effective in relaying your key messages than methodically delivering a list of well-researched facts.
Will This Prevent Me From Getting Health Insurance?
Our healthcare broker indicated this is an important matter to resolve.
Media Training: Pump Up The Volume
Don’t yell. But give your sentences some oomph.
Video Production: Don’t Whisper Sweet Nothings While Conducting Interviews
Unless your talk ultimately is presented as text, I say zip it.
Public Relations: AAA Impresses By Showing Us Some Equipment
Any business, from a public relations point of view, can learn how small steps such as Dave's can help you on the road to further success.
Media Training: As Romney Learned, A Big, Red Flashing Light Won’t Warn You
This is basic media training in a modern world where about the only device still unable to record you is a refrigerator.
Media Training: Just Be Quiet For A Moment
Keep your answers simple. Stick to your headlines. Don't delve into the nitty, gritty details unless absolutely necessary.
Media Relations, My Mom And The Evolution Of Journalism
She feels addicted to knowing every minute might bring a new detail to a developing story and today's technology puts those constantly changing headlines at her fingertips.
Employee Communications: What About The New Hire Experience?
Many companies are so focused on terms like "customer experience." What about the "employee experience" or "new hire experience"?