Media Relations: A Brush With Fox10
Fox10 in Phoenix shoots a story with our client about his toothpaste collection from around the world.
The Flip Side’s Video On A Business That SCORED
KVZ Sports, a Phoenix company making action sports gear in the USA, works with a nonprofit association dedicated to helping small businesses get off the ground, grow and achieve their goals [...]
Media Relations: Let’s Give Them An Exclusive To Talk About
Did NBC get something significant that no else got?
On This Social Media Journey, We Won’t Stop Believin’, But …
To me, strategically scheduling social media presents too many shades of grey.
Media Relations: No Jacket Required For Our Client On 12 News
When the media interviews you, dressing for success means dressing properly for the occasion.
Media Relations: 12 News Interviews Our Client: See Steve Stand In The Newsroom
You should appear natural on live TV, but newsroom live shots are anything but natural.
Media Relations: Good Morning Arizona Interviews Our Client: See Steve’s Suit
This is our client Steve. See Steve’s Jacket: I’ve seen TV guests wear jeans and polo shirts. Some appearances may justify such clothes. But Steve was discussing a very serious subject. This was [...]
Leadership Communications: Let’s Get Visible
Visibility. It’s one of the most powerful forms of informal communications and it delivers a mighty message: I care. I’m here. Talk to me.
Crisis Communications: Don’t Run So Far Way
If you really want to get a fair story during a case of crisis communications, then open your doors and grant an interview with a spokesperson who I assume gets paid for more than typing out spin.
Crisis Communications: Why We Didn’t Send The Media A Statement (Part 2)
Business owners might legitimately ask themselves why they should self-identify themselves when the TV station is not.