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After the U.S. Supreme Court released its ruling on healthcare, certain members of the media offered us yet another sequel to a bad script.

You thought you placed your client, but now you risk losing the story if you don't come up with more.

Be decisive. Clearly reveal your opinion. Don't muddy the waters.

As the Supreme Court’s decision on Arizona’s SB 1070 again reminded us, rulings are not sports games. Decisions don’t always offer a clear winner or loser.

I had to keep rereading the letter to figure out what the company was trying to say and what action readers had to take.

I'm still asked the question.

Some of those posting Tweets are falling back on gimmicks to convince us to click their links.

Ensure your clients understand your business relationship will include days of constant communications.

Your idea didn’t make the cut. You can’t expect all of them to hit the air or show up in print.

[youtube width=”640″ height=”360″]http://www.youtube.com/watch?v=dKKH6NRNVis[/youtube]