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In HR Communications, Internal Communications
Posted

The Flip Side of the pitch: spreading the news to employees

The carefully crafted news release and media pitch should have an “equal and opposite” pitch for employees.

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In Media Relations, Media Training
Posted

Using your location to enhance your pitch to journalists

Where is this interview going to take place?

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In Media Relations, Media Training
Posted

5 tips on choosing who at the company should give interviews

Plenty of minds that excel at business and are attached to fancy titles don't do well in interviews.

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In Video Production
Posted

5 things to move when shooting video (#5 is fake pheasants)

Missing these items sometimes is easy.

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1
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In Media Relations, Media Training, Public Relations
Posted

Attracting the attention of bloggers and journalists

Sometimes your business must position itself as a voice on an indirectly related news event or trend.

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In Video Production
Posted

Setting up to shoot video of executives in a studio

             

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In Media Relations, Media Training
Posted

Listen to us speak on how to increase your chances of obtaining media coverage

Identifying your company’s newsworthy story angle

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In Video Production
Posted

Watch our video shot nearly one mile underground

Properly preparing for an experience of a lifetime

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2
By
In Media Relations
Posted

14 ways to get a reporter to quickly delete your pitch

The following 14 phrases are from real emails I received from PR pros who wanted me to cover their stories.

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In Media Relations
Posted

Why newsrooms can’t help but brag

I want news stations offering me something no one else can.

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