0 By Loren Yaskin In HR Communications, Internal CommunicationsPosted March 29, 2012The Flip Side of the pitch: spreading the news to employeesThe carefully crafted news release and media pitch should have an “equal and opposite” pitch for employees. READ MORE
0 By Loren Yaskin In Media Relations, Media TrainingPosted March 28, 2012Using your location to enhance your pitch to journalistsWhere is this interview going to take place? READ MORE
0 By Loren Yaskin In Media Relations, Media TrainingPosted March 27, 20125 tips on choosing who at the company should give interviewsPlenty of minds that excel at business and are attached to fancy titles don't do well in interviews. READ MORE
0 By Loren Yaskin In Video ProductionPosted March 26, 20125 things to move when shooting video (#5 is fake pheasants)Missing these items sometimes is easy. READ MORE
1 By Loren Yaskin In Media Relations, Media Training, Public RelationsPosted March 23, 2012Attracting the attention of bloggers and journalistsSometimes your business must position itself as a voice on an indirectly related news event or trend. READ MORE
0 By Loren Yaskin In Video ProductionPosted March 22, 2012Setting up to shoot video of executives in a studio READ MORE
0 By Loren Yaskin In Media Relations, Media TrainingPosted March 21, 2012Listen to us speak on how to increase your chances of obtaining media coverageIdentifying your company’s newsworthy story angle READ MORE
0 By Loren Yaskin In Video ProductionPosted March 20, 2012Watch our video shot nearly one mile undergroundProperly preparing for an experience of a lifetime READ MORE
2 By Loren Yaskin In Media RelationsPosted March 19, 201214 ways to get a reporter to quickly delete your pitchThe following 14 phrases are from real emails I received from PR pros who wanted me to cover their stories. READ MORE
0 By Loren Yaskin In Media RelationsPosted March 16, 2012Why newsrooms can’t help but bragI want news stations offering me something no one else can. READ MORE
