Public Relations and Social Media: How to convey bad news to customers
Other businesses should take a similar approach if the shoe is ever on the other foot.
Did you see this reporter’s live shot on media training and social media?
[vimeo]http://vimeo.com/35699417[/vimeo]
Public Relations: Handling Customer Emergencies Part 2
We have two updates.
Star Wars, dogs and expanding your universe with video
Four days later, the video includes almost seven million views
Public Relations: Handling Customer Emergencies
When someone walks in still in “calm” mode and respectfully explains your company’s slip-up is costing him both time and money, solve it.
Why you should beta test your communications
Whether you're communicating a new company program or marketing a new product, someone from your target audience can provide invaluable feedback before they see the final email or the shiny new [...]
Indiana Jones and the lost art of public relations
Give your front line employees some authority to make simple decisions that require mostly a strong dose of common sense.
The Flip Side’s video on the BBB’s concerns about some SEO services
[vimeo]http://vimeo.com/34281227[/vimeo]
Public Relations: Costco shows social media isn’t the only real time solution
Businesses can still use good 'ole fashion techniques to prove they're listening.
Target and Breastfeeding: How to Communicate a PR Problem Internally
Get the word out to your employees quickly.