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Wanted: Superhero To Do It All (Tights Optional) ABC Company has a great opportunity for a superhero to join our dynamic, growing team. Responsibilities: Must be able to interface with internal [...]

Be ready. Prepare yourself for any question about your business.

FedEx put a face on its apology.

Smoking outside grocery stores surprises me.

My first new set of wheels was a forest green, 1996 Jeep Cherokee. It’s been most places I’ve been and brings up many memories. Back in a North Carolina snowfall, I once locked the keys inside [...]

Bank of America mailed my friend a card. The face of the card read “Thank You.” Inside the card, the bottom half included in red print “Thank you for choosing Bank of America. We look forward to [...]

Before you take a crack at reproducing that cool video, keep in mind video offers you yet another chance to bring to light how your services separate you from the competition.

How do you think Lowe’s could have improved its handling of this?

I didn't need to click on a maze of links to learn the company's position on the controversy.

Why is natural sound so important? It amplifies your brand.