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Then I realize, she’s looking for the one night-stand approach to communications. Collateral candy.

He no doubt will steal the show.

Yes, the shoot required us to make a 139-mile round trip. But shooting a video about healthcare in a hospital is worth the wait compared to bringing a camera into someone’s conference room.

More people may have responded to that blog than any other I’ve recently written.

We love storytelling. But some clients want to tell their story in a short, sweet and simple video. Here’s an example. http://www.youtube.com/watch?v=jsAyNxEzHLs

Journalists and especially newsroom managers can’t consider social media a footnote, a sideshow or simply a spot to post links to last night’s news.

When celebrities go off script and give interviews, isn't there someone to review the talking points?

He was a CEO whose company seemed more defined by its magic than its money.

The PR machine fuels itself. But did the machine sputter a bit this time because Apple is too good for its own good?