Targeting Your Pitch: Location, Location, Location!

My husband Keith, a PHOENIX TV reporter, received a mass email pitch about a FLORIDA home for sale. Or maybe the angle was about the real estate firm now using social media? Either way, the email [...]

A Business Viewfinder: Show & Tell With The Media

Do you ever think about the way you pitch your clients’ stories to the media as an extension of their brands? I like to think of what a brand is in a sensual way. (Don’t get the wrong [...]