Zero in on one great pitch at a time
Take the public relations pro who starts off her email: “I have some timely story ideas that your viewers might have interest in hearing more about. Any of the story ideas listed below can [...]
How many interviews should you offer a reporter?
The media is coming! The media is coming! Now that it seems you’ve persuaded a reporter to come cover your product, who is facing the camera? In most cases, at least one interview is [...]
Death, Taxes and Open Enrollment
Now that benefits open enrollment is coming up, benefits communications are top-of-mind for lots of companies. But communicating about benefits shouldn’t be a once a year deal. Too often, [...]
Video: Business Wire – Does Your Tweet Count?
Keith’s take in a 1:48. Click here! Subscribe via email to our blog, join us on Facebook & follow us on Twitter.
A Pitch to Ditch
A timely topic these days involving children is bullying. Stories of bullying leading to tragic circumstances seem to be appearing on a regular basis across the country. This is an important [...]