Twitter is more than just a tease
These Tweets are common from the media: “Tonight on [station name].” That line is followed by a tease to get you to watch or listen to an upcoming newscast. The Tweet ends with [...]
Business & Media: Making Friends Face to Face
On Friday, Keith was on a Business Wire panel talking with PR pros about social media. Time was spent talking about building relationships with members of the media through Facebook and Twitter. [...]
A Boy Scout’s Guide to Effective Media Relations
Our guest blogger is Bruce Richardson, a friend and former colleague who has managed and led corporate communications and media relations functions at two Fortune 500 companies and a federal [...]
Getting your business on TV might mean NOT planning ahead
A mother goes to thank students in a classroom for making a difference in her life. An ice cream store offers free goodies to men and women who work to protect and serve. An eight-year-old helps [...]
Smartphone Zombies
One of my most perplexing relationships is with my smartphone. In the morning, it updates me on the day’s weather. It keeps me organized and allows me to instantly share my thoughts on [...]
The 10 Best Ways to Get The Media to Ignore Your Political Press Release
Starting with a subject line that includes 21 words Trying to spark coverage by diving into complicated stock holdings and land deals that would take journalists half-hour specials to explain [...]
Improving Lives One Pitch at a Time
Some pitches hold more significance than business or the bottom line. Groups often send emails to media to raise awareness about health issues. It seems many months are called an “awareness [...]
Publicizing Business: The Sky Has Its Limits
Technology is wonderful. It allows PR pros to be completely connected. It allows the media to broadcast their reports from nearly every corner of the Earth. But depending on technology too much [...]
Promote Your Product in Less Than Two Minutes
What can a minute and 54 seconds do for a PR pro’s client? Six weeks ago, my husband, Keith, aired a story about a Phoenix company trying to turn “greener” in the environmental sense. The story [...]
PR Mike! You just hit a bullseye!
I often write about poor PR pitches to the media. So let’s discuss one that got the job done for the reporter, PR firm and firm’s client. Mike is from a New Jersey PR firm. He addressed the [...]