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A New York publicist mails a client’s book to a reporter across the country. The package includes a slick brochure. The reporter recognizes the publicist’s name but doesn’t [...]

A company makes a major change to its daily business operations but doesn’t let its employees know about it ahead of time. What does not saying anything actually say to employees? Lots. It tells [...]

Someone in PR pitches what she describes as a national story to a reporter. The reporter gets “first dibs.” In the first paragraph, she explains why the story is relevant to the [...]

Met online on at jobs website – seemed like a perfect match. Intense courtship (recruitment). Popped the question (the offer). Signed a prenup (acceptance letter, confidentiality agreement, [...]

My mother-in-law, a freelance journalist and journalism teacher (most recently at Arizona State University), has never felt totally comfortable with modern TV news. She reminisces of the Cronkite [...]

A PR executive emails a reporter, asking if he is aware of a dispute between a city manager and city employees. People have been laid off. Questions are being raised about financial decisions. [...]

Persuading the media to cover your client shouldn’t be like throwing darts and hoping one sticks. Decide what type of coverage you want. Do you want a general assignment (GA) reporter? Your [...]

I’m posting a blog the other day. That’s tricky business when a good night’s sleep is only a dream. When you’re tired, catching typos and extra spaces is not a sure thing. [...]

Someone in PR sends a reporter an email pitch and the subject includes this: “Please take my pitches!!!” The email includes phrases such as: “THIS IS HUGE FOR ME PLEASE?” [...]

The judge’s decision on Arizona’s new immigration law came down Wednesday. About an hour later, a woman emailed reporters, saying she had an expert for comment. She included [...]