In July, HubSpot wrote, “embedding relevant video content on a landing page has been found to increase conversions by as much as 86%.” This statistic underscores the value of creating engaging and informative video tours, especially when highlighting buildings and properties. To ensure your video tour is both effective and compelling, it’s crucial to ask the right questions. This article will explore essential questions for creating a successful building video tour, providing you with a roadmap to craft a video that not only captures attention but also drives conversions.
Before diving in, consider these 20 key questions:
- What is the video tour’s objective?
- Who are the target audiences?
- What are the tour’s key messages?
- Have you watched other video tours that include a similar style?
- What equipment, such as tripods, gimbals, dollies, and sliders are best to shoot the video?
- When is the best time and lighting to shoot the video tour?
- What exterior shots are important?
- Should exterior shots include drone footage?
- Instead of showing empty spaces, can the video include staff and clients using those areas or other events taking place?
- What waivers might you need to show people in the video?
- Is it important to show the building’s lobby or entrance way?
- Is it important to include signage, wall art and other branding elements?
- What rooms or spaces inside the building are important?
- Is it important to capture variations (different set-ups) of the same rooms?
- What technology should the video tour include?
- What amenities should the video include?
- Should you include accessibility features?
- Are any areas off-limits for the camera?
- How will you close the video tour?
- Will the video include text, graphics or a voiceover?
Thoughtful planning is essential for making your building tour video impactful. By addressing these essential questions for creating a successful building video tour, you can ensure your content highlights the property effectively and engages your audience. Ultimately, answering these questions will empower you to craft a video that stands out and drives conversions, making your efforts worthwhile.
