Starbucks announced its holiday drinks are back and that it’s giving customers a red collectible holiday cup when they order holiday drinks.
“This year’s cup will warm your heart as well as your hands, with a festive design that evokes a cozy holiday sweater,” Starbucks’ website states.
Starbucks’ holiday cups, and the company’s emotional appeal, remind businesses about ideas to promote events.
- Decide if the event aligns with your organization’s overall objective.
- Ensure data indicates the event will genuinely interest your target audiences.
- Keep things simple, visual and don’t offer a gazillion options.
- Get your employees involved.
- Encourage consumer participation.
- Set goals to ensure you can eventually define success.
- Meticulously plan the details, start early and craft a timeline.
- Discuss story angles about the event that might entice news media outlets.
- Post interesting content about passionate people involved in the event.
- Collaborate with influential figures to help with promotions and encourage social sharing.
- Post video and photography about the campaign.
- Prominently share all the information on your organization’s homepage.
- Offer promotions.
- When the event is over, discuss how everything went.
Events and campaigns won’t achieve success simply because an organization builds and shares them. However, by planning carefully and tailoring ideas to your specific brand, you can introduce your services and products to new audiences.
