- Media training is not about attempting to memorize a script of lines you may or may not believe in.
- It’s not about stifling your opinions.
- It’s not about cleverly sidestepping questions, which most people realize you’re doing anyway.
- It’s not about hammering your critics with hyperbole and overused cliches.
- It’s not about analyzing your body language to the extent you move robotically.
- It’s not about asking reporters to review their questions beforehand.
- It’s not about blaming the media.
- Media training is not about stating you don’t know information you clearly should.
- It’s not about pretending to understand or rationalize the reasoning of someone who made a decision you clearly believe is ridiculous.
- Media training is not for people afraid to tell the truth at every turn because they want to perpetuate an illusion that everything is always awesome.