Both Sides of the Story

with Video Production and Public Relations

What we do

The Flip Side Communications is a woman-owned, BBB-accredited business specializing in both public relations and award-winning video production, sharing a brand’s stories and building customized content with an efficient one-stop service. This includes 2D and 3D animation, drone services, media training and employee communications.

Our team includes a three-time, Emmy Award-winning former television reporter, a former Fortune 500 corporate communications manager and a documentary film editor who has worked with major networks and platforms including Paramount+, A&E, Lifetime, MTV and Disney+. What sets us apart is our ability to offer both PR and video production services under one roof. This integrated approach ensures consistency in messaging and branding while streamlining the production process

Video Production

Public Relations

Media Training

Employee Communications

Speaking Engagements

  • Keith and Loren at The Flip Side are fantastic to work with. I’ve collaborated with them on several projects ranging from crisis management situations to marquee videos that highlight our brand at signature events. They shoot great, high-quality footage and make our projects shine. Projects range from artistic marketing videos to live events to community programs such as Arts in the Parks. They are never short on creative ideas. Best of all, they are readily available when needed and on short notice. Whether a project calls for working independently or collaborating with us onsite, they maintain effective communication throughout the production process and provide regular status updates. Their visually appealing and engaging footage allows us to showcase Tempe’s beauty.

    Kris Baxter City of Tempe Communication and Marketing Director
  • I've had the pleasure of working with Keith for many years. Most recently, he's assisted me with several video production projects. Keith's audio, camera work, lighting and editing is extraordinary. His skill, combined with his collaborative work style, ensures project objectives are met successfully. He is a creative professional and delight to work with.

    Michelle Donati-Grayman AAA Arizona, Government & Public Affairs Lead
  • I had a fabulous experience working with The Flip Side productions. We had a very short-lead, rush concept that we needed produced. Keith was patient, extremely responsive and flexible -- even when we couldn't return the favor. We were thrilled with the final product. Highly recommend this team.

    Audra Koester Thomas Transportation Planning Program Manager at Maricopa Association of Governments (MAG)
  • Keith and Loren do an excellent job of keeping my brand visible and relevant. They give reasoned and experienced advice. They are thorough and reliable, and their attention to detail is impeccable. They have a diverse range of services they can provide as a team which makes them very versatile. They have been a trusted and reliable asset to my business for many years.

    Misty Hyman Olympic Gold Medalist, Inspirational Speaker, Private Swim Coach
  • Keith possesses the unique talent of telling the story behind the story, digging deep beneath the surface to find a nugget or sound bite that resonates with an audience. Thanks to his Emmy Award-winning journalism skills, he's much more than a videographer; he's a true partner. He's super smart, ultra prepared, collaborative and conscientious. My advice to anyone that cares about quality and top-notch customer service: Hire him.

    Chip Scutari Co-Founder at Scutari and Cieslak Public Relations
  • As Director of Marketing for Lehi Valley Trading Company, I hired The Flip Side PR agency and have been extremely pleased with results they’ve generated to date. Our company has garnered great publicity both locally and nationally and some of this exposure has led to new customers / sales. Additionally, with the guidance and efforts of Flip Side, we are now established as the “go to” experts for snack industry insights. With decades of PR/Media expertise, a vast network of contacts and diligent follow-through that delivers results, The Flip Side is my top choice for PR agency.

    Jacque Taylor, MBA Senior Marketing Leader
  • Keith knows how to capture the moment. He is meticulous in his set-up and produces great quality video. He is personable and helps his subjects relax and be themselves. He creatively mixes video, music, photography and copy that will exceed your expectations.

    Michael Trailor Director, Arizona Department of Economic Security
  • Having known Keith Yaskin for years through his excellent work with one of our local news stations, I now have the pleasure of recommending him as my publicist. Keith calls me right away when a story within my area of expertise is breaking, and he is great about setting up interviews using his vast network of media contacts. Keith recently arranged seven interviews for me during one three-day period. Not only was everyone prepared, but at every stop the producers, news directors, and on-air staff told me how much they respect Keith. When trying to get on the air, having something to say is not enough -- you also have to know the right people. Keith Yaskin knows the right people. I recommend him very highly.

    Steven Adelman Attorney at Adelman Law Group, PLLC; Vice President of the Event Safety Alliance
  • Keith was excellent to work with. He took a quick video concept and made a lively, energetic, storytelling video on an expedited timeline. He and his product were incredibly professional and of high quality. We look forward to working with him again.

    Hillary Foose Communication & Marketing Director | Valley Metro
  • Keith has been providing superior video and photography work for United Rentals for the past five years. In that time, he has scripted and produced more than 65 safety videos for us. Always looking for perfection, he has gone to great heights-quite literally - by enduring trips up in our aerial equipment! Keith has taken the time to learn our business, and because of it, produces creative videos that are seen monthly by our 15,000 employees. Keith consistently exceeds expectations and I would highly recommend working with him. Leslie Beckhoff, Safety Communications Manager, United Rentals.

    Leslie Beckhoff Manager, Health, Safety, Environment and Sustainability Projects | United Rentals
  • Keith is a true storyteller. He is able to capture the essence and emotion of what you want to convey and put it together on film in a way that touches people’s hearts. He has helped us bring to life some incredible work and inspirational stories in health care.

    Monica Coury Vice President, Legislative & Government Affairs at Arizona Complete Health

Let’s Get Visual

We’ve produced videos for Fortune 500 companies, small businesses, government agencies, startups, nonprofits, athletes, trade organizations and public events. Our projects have included event, how-to, training, internal, fundraising and promotional marketing videos plus public service announcements.

videographer
steven-ademan-on-nbc-nightly-news

Pump Up Your Brand With PR

We’ve obtained coverage for our clients with NBC Nightly News, NBC’s TODAY, CBS This Morning, CNN, The New York Times, USA Today, ESPN, CNBC, People, Rolling Stone, DOW Jones, Canada AM and TV affiliates, radio stations, newspapers, magazines, business publications, trade media and websites nationwide.

Our Stories

Brands who chose us